Laureus SPORT FOR GOOD

Mark was hired to oversee the in-house Content team. First Team also provided staff to oversee digital design and mobile app content services for the charity. We:

Overhauled design and content strategy for the 2020 Laureus World Sports Awards
Introduced new video formats and optimised workflows across design and video which generated seven times more engagement and 3.6 times more discussions across social media compared to 2019
Generated Laureus’ best-ever performing tweet (9.8k retweets and 37,000 likes)
Produced their most-watched Instagram video ever (1.5m views) and most watched Story ever (over 2m views and 3x more engagement than previous best)
Boosted Instagram followers by 20,000 over awards week vs 8,000 last year
Generated a 96% increase in Instagram engagement and 77% higher video views across all platforms
Established benchmarks and success criteria to measure the performance of new strategies