THE OPEN (The R&A)

Reshaped social media strategy, introducing more graphics, more video content and consistent formats resulting in a 56% uplift in shared content on Facebook and 41% more impressions on Twitter year-on-year

Managed 12 agencies across PR, video production, social media, CRM and design; advising on content ideas, planning, storyboarding and execution

Introduced The Open’s first social media influencer, negotiated and secured talent free of charge which delivered over 500,000 impressions on Instagram

Oversaw agency CRM content in emails and push notifications as well as paid social

Introduced live streaming, creating innovative new content formats for sponsors

Improved video and content workflows, reshaping video output by introducing 1:1 and 9:16 formats with clear CTAs to drive awareness and ticket purchase consideration

Rewrote the tone of voice to make it more appealing to a younger audience

Planned, created and delivered all sponsor content – a 75% increase year-on-year

Became the UK’s first governing body to utilise Facebook Frames

Led ‘Name In Lights’ campaign which encouraged 5,000 attendees to send messages to players showcased on big screens across Royal Birkdale

Helped launch and promote The One Club; The R&A’s official digital membership helping drive 10,000 sign ups during the championship